Armanet

About Armanet

Armanet is a comprehensive, omnichannel advertising platform engineered specifically for brands, publishers, and creators operating within media ecosystems often restricted or censored by mainstream ad networks like Google and Meta. It functions as a full-stack programmatic solution, providing scalable reach and performance-tracking tools without political gatekeeping. The platform is architected for advertisers seeking to connect with conservative, independent, and outdoor-focused audiences across America, offering channels including programmatic display, CTV, video, dynamic product ads, email, and a creator marketplace. For publishers in these verticals, Armanet delivers fair CPMs and a reliable monetization pipeline by unlocking premium demand that major platforms routinely block. Built with a tech-stack oriented focus on integration and transparency, it offers a real-time dashboard for campaign management, detailed attribution modeling, and optimization controls. Armanet's core value proposition is delivering the sophisticated feature set of major ad platforms-complete with granular targeting, conversion tracking, and robust reporting-while ensuring compatibility with legally compliant industries that face digital advertising barriers.

Features of Armanet

Omnichannel Programmatic Engine

Armanet's core infrastructure is a unified programmatic engine that manages ad buys across multiple digital channels seamlessly. This includes programmatic display, in-stream and out-stream web video, Connected TV (CTV) on curated streaming apps, and dynamic product ads. The platform provides a single interface for managing impressions, viewability, frequency, and spend across all channels, enabling true cross-channel campaign orchestration and consistent performance tracking.

Advanced Targeting & Optimization Suite

The platform offers a deep suite of targeting and real-time optimization tools compatible with high-intent audience segments. Advertisers can leverage geo-targeting, audience interest targeting, and sophisticated retargeting pools. The system allows for in-flight adjustments based on real-time insights into key performance indicators, ensuring campaigns can be dynamically optimized for maximum return on ad spend (ROAS) and efficient budget allocation.

Transparent Performance Dashboard & Attribution

Armanet provides end-to-end conversion tracking and detailed reporting built directly into its platform. This includes view-through and click-through attribution, time-to-conversion measurement, and granular reporting on all campaign metrics. The real-time dashboard offers full transparency, giving advertisers and publishers a comprehensive, data-driven view of campaign performance and audience engagement without reliance on black-box algorithms.

Integrated Creator Marketplace

Moving beyond traditional ad inventory, Armanet integrates a Creator Marketplace that streamlines influencer marketing. This feature allows brands to browse creator profiles, negotiate CPMs, and approve deals programmatically within the same platform. It connects advertisers with a network of creators boasting over 55 million total subscribers, simplifying collaboration and making influencer campaigns as manageable and measurable as programmatic media buys.

Use Cases of Armanet

Scaling Direct-to-Consumer (DTC) Brands in Restricted Verticals

Firearms, outdoor gear, and related DTC brands use Armanet to launch and scale digital marketing efforts that are systematically limited on mainstream platforms. The platform enables them to execute full-funnel campaigns using dynamic product ads, video, and CTV to reach a high-propensity audience of over 50 million unique users, with built-in ROAS tracking to prove campaign efficacy and drive sustainable growth.

Monetizing Niche Content Publishers

Websites and digital publishers focused on conservative, outdoor, or firearms content utilize Armanet to unlock premium programmatic demand. This provides a stable, high-yield revenue stream through display and video ads, replacing the revenue lost from demonetization by major ad networks. Publishers benefit from fair CPMs and a partner invested in their long-term success.

Executing Data-Driven Influencer Campaigns

Marketing teams leverage the integrated Creator Marketplace to plan and execute influencer marketing campaigns with programmatic efficiency. Brands can identify relevant creators within their niche, secure inventory, and track performance alongside their other digital ad spend, all within a unified dashboard. This eliminates the need for agencies or manual outreach, streamlining the entire process.

Launching Targeted CTV & Video Ad Campaigns

Advertisers aiming to build brand awareness and reach cord-cutters use Armanet's CTV and web video capabilities. They can run programmatic ads on brand-safe streaming apps and extend reach across in-stream video inventory at scale. The platform provides tight placement controls and clear measurement, allowing brands to connect premium video impressions directly to conversion outcomes.

Frequently Asked Questions

What industries or verticals is Armanet designed for?

Armanet is specifically engineered for advertisers and publishers in industries that face advertising restrictions on major platforms like Google and Meta. This includes, but is not limited to, the firearms and outdoor industry, conservative media, and related legal businesses. The platform provides a compliant and scalable advertising solution for these audiences.

How does Armanet ensure brand safety for advertisers?

Armanet offers curated inventory and tight placement controls across its network. Advertisers can target contextually relevant sites within a vetted network of premium publishers. This focused approach, combined with the platform's detailed reporting and transparency, ensures ads appear in brand-suitable environments aligned with campaign goals.

Can I track conversions and measure ROAS on the platform?

Yes. Armanet's platform includes comprehensive, end-to-end conversion tracking and attribution modeling. Advertisers can track both view-through and click-through conversions, measure time to conversion, and access detailed reports on ROAS and other key performance metrics through a real-time dashboard, providing full-funnel insight.

How does the Creator Marketplace work?

The Creator Marketplace is an integrated platform feature that functions similarly to programmatic ad buying. Advertisers can browse profiles of creators, view their audience demographics and reach, negotiate CPM-based deals, and approve campaigns directly within Armanet. This simplifies influencer marketing by removing intermediaries and centralizing management and measurement.