Pursuit

Pursuit is a pre-RFP intelligence platform engineered to transform how businesses sell to the State, Local, Education, and District (SLED) government market. It addresses the core complexities of public sector sales—massive scale, opaque procurement cycles, and fragile relationships—by delivering actionable, data-driven insights directly into your existing tech stack. The platform continuously monitors over 110,000 public sector entities, scoring them and detecting live buying signals from budget documents, council meetings, and contract postings 6-18 months before an RFP is formally issued. This allows go-to-market teams to shift from reactive bidding to proactive engagement, showing up as a knowledgeable insider rather than an outsider. For RevOps, SalesOps, and MarketingOps teams, Pursuit ensures never worrying about your data through its foundational commitment to 94% data accuracy, continuous enrichment, and native, bi-directional integrations with core systems like Salesforce and HubSpot. By centralizing SLED intelligence, Pursuit empowers every persona—from Marketing and BDRs to Account Executives and Customer Success—with role-specific functionality, creating a unified, data-fluent motion that drives pipeline growth, improves win rates, and secures renewals.

Pre-RFP Buying Signal Detection

Pursuit's core engine scans and analyzes millions of data points from public records, including budget approvals, leadership changes, contract expirations, and council meeting minutes. It identifies and scores genuine buying intent 6-18 months before a formal RFP is released, transforming unknown opportunities into a prioritized, actionable pipeline for your sales team. This early-warning system is the foundation for proactive engagement.

Native CRM & MarTech Integrations

Built for seamless interoperability, Pursuit features native, bi-directional sync with Salesforce and HubSpot, ensuring enriched account and contact data flows automatically without manual entry or engineering effort. It also pushes audience segments directly to platforms like LinkedIn Ads, Marketo, and HubSpot, enabling signal-based ABM campaigns that align marketing efforts with real procurement timelines.

Role-Specific Intelligence Workflows

The platform delivers tailored functionality for every go-to-market persona. BDRs get daily prioritized call lists, AEs access instant meeting prep via a Chrome extension, Marketing builds campaigns on intent signals, and Customer Success receives configurable renewal alerts. This ensures each team operates on the same centralized intelligence but through an interface optimized for their specific workflow.

Automated Data Enrichment & Accuracy

Pursuit maintains a 94% data accuracy rate through continuous, automated enrichment of its database of over 110,000 SLED entities. It automatically updates account details, org charts, and key contacts, eliminating the decay and manual research that plagues public sector data. This reliable data layer is trusted for forecasting, territory planning, and automated outreach.

Accelerating SLED Pipeline Generation for BDRs

Business Development Representatives use Pursuit to eliminate guesswork. The platform provides daily alerts and prioritized lists of accounts showing live buying signals specific to their territory, such as a budget approval for a relevant project. This allows BDRs to focus outreach on highly qualified, in-market prospects, dramatically increasing connection rates and the volume of sales-accepted opportunities.

Enabling Signal-Based ABM for Marketing Teams

Marketing operations teams leverage Pursuit to build highly targeted Account-Based Marketing campaigns. By syncing audiences of accounts with verified budget allocations or contract expirations to ad platforms and marketing automation tools, they can execute timely campaigns that resonate with the prospect's actual procurement stage, significantly lifting engagement and conversion rates.

Improving Win Rates for Account Executives

Account Executives utilize the Pursuit Chrome Extension for instant, comprehensive account intelligence before every meeting. With one click, they access the incumbent vendor, contract history, recent buying signals, and key stakeholder details, allowing them to tailor their pitch effectively, demonstrate deep relevance, and navigate the complex procurement landscape with confidence.

Proactive Renewal & Expansion Management for Customer Success

Customer Success teams configure Pursuit to monitor their existing customer base for both renewal signals and churn risks. Alerts for contract end dates, budget cuts, or competitor RFPs are generated 90-180 days in advance, providing ample time to strategize and engage, securing renewals faster and protecting revenue from unexpected attrition.

What types of buying signals does Pursuit detect?

Pursuit identifies a wide range of intent signals from public data sources. Key signals include budget approvals for specific projects or initiatives, contract expiration dates, leadership changes in relevant departments, mentions of new technology initiatives in council meetings, and the posting of early-stage RFIs or RFPs. These signals are scored for relevance and timing.

How does Pursuit integrate with my existing tech stack?

Pursuit offers native, out-of-the-box integrations designed for operational ease. It features bi-directional synchronization with Salesforce and HubSpot to ensure account, contact, and opportunity data is always current. For marketing teams, it can push segmented account lists directly to LinkedIn Campaign Manager, Marketo, and HubSpot for targeted advertising and campaign execution.

How accurate and current is the data in Pursuit?

The platform maintains a 94% data accuracy guarantee through automated, continuous enrichment processes. Its system constantly scans and updates information on over 110,000 SLED entities, including organizational hierarchies, key contacts, and procurement details. This eliminates data decay and ensures teams are working with the most reliable and timely intelligence available.

Is Pursuit suitable for companies new to the SLED market?

Absolutely. Pursuit is particularly valuable for companies expanding into the complex SLED sector. It demystifies the market by providing a clear, data-driven view of the landscape, identifying where real opportunities exist, and outlining the procurement path. It accelerates time-to-competence for new sales hires and provides a scalable framework for building an effective, repeatable GTM motion.