Formly

Formly is a next-generation form builder designed for development teams and product builders who want to move faster without sacrificing quality. Instead of starting from a blank page or wrestling with rigid templates, Formly lets you describe the outcome you want in natural language through any major AI agent, including Claude, ChatGPT, Cursor, Codex, and OpenClaw. The agent generates a polished, high-converting form draft in seconds, complete with the right questions, field types, and page flow. From there, you publish and manage the form in a full visual editor where you can fine-tune every detail. Formly is built for teams that need to collect qualified leads, screen job applicants, gather honest feedback, or manage event signups at scale. It supports drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, custom branding, and embedded forms. Every submission is captured with analytics, webhooks, and email notifications. Data is hosted in Europe and fully GDPR compliant, with no cookies or tracking on your form responses. Formly integrates directly into your existing tech stack, whether you use webhooks, REST APIs, or MCP to pipe answers into your CRM, database, or any other tool. The one-time setup takes about two minutes, and after that, the entire workflow is just ask, publish, and analyze. Unlimited forms and submissions are included, with no tiered limits.

AI-Powered Form Generation

Formly eliminates the blank page problem by letting you generate forms through any major AI agent. Describe your goal in natural language, such as "I need to screen 200 job applicants" or "Create a feedback survey for our beta users," and the agent automatically selects the right questions, field types, and page flow. The generated form is not a locked template, it opens in a full visual editor where you can make any change. This feature supports Claude, ChatGPT, Cursor, Codex, and OpenClaw, with a one-time setup that takes about two minutes. Once connected, you can create, update, and analyze forms entirely from chat.

Full Visual Editor with Drag-and-Drop

Every form you generate opens in a real visual editor, not a locked template. You can drag and drop blocks to rearrange fields, add multi-page flows with real-time preview, and apply your own custom branding. The editor supports every block type you need, from text inputs, dropdowns, and matrices to phone, email, signatures, ratings, and file uploads. You can fine-tune anything the agent built or start from scratch if you prefer. The editor also includes a live preview so you see exactly what your respondents will experience before you publish.

Conditional Logic and Answer Piping

Formly makes every response feel personalized and relevant. With conditional logic, you can show or hide questions based on previous answers, creating intelligent paths through your form. Answer piping lets you carry responses forward into later questions, such as using a respondent's name or email address in a follow-up question. Variables allow you to dynamically populate fields with data from earlier answers. This combination ensures shorter, more focused forms that adapt to each user, reducing drop-off rates and improving completion percentages.

Submission Management and Integrations

Answers should not sit in a dashboard. Formly pipes every submission into your existing workflow the moment it arrives. Webhooks push submissions to any service that accepts them, with no middleman and no polling. The REST API and MCP let your AI agent fetch and summarize responses on demand. You also get email notifications for new submissions, analytics showing total responses and completion rates, and the ability to view individual submissions in the dashboard. Coming integrations include Notion, Zapier, and Make for even deeper workflow automation.

Lead Qualification and Sales Pipelines

Sales teams can use Formly to generate qualification forms that automatically route high-intent leads into their CRM. Describe the ideal customer profile in chat, and Formly generates a form with the right scoring questions, conditional paths, and field types. Every submission triggers a webhook to your CRM, ensuring no lead is lost. The analytics dashboard shows completion rates and average ratings, helping you optimize the form over time. Custom branding and embedded forms let you place the form directly on your landing page for a seamless user experience.

Job Application Screening

HR teams and recruiters can screen hundreds of applicants without manual effort. Describe the role requirements in chat, and Formly generates a multi-page application form with resume upload, cover letter fields, and screening questions. Conditional logic ensures only relevant questions appear based on previous answers. Answer piping carries candidate details forward into follow-up sections. Submissions are captured with file uploads for resumes and signatures for consent. Webhooks push each application into your ATS or database for immediate review.

Customer Feedback and NPS Surveys

Product teams can deploy feedback surveys in seconds by simply asking their agent for a survey on a specific feature or beta launch. Formly generates the right question types, including ratings, open text, and multiple choice. Multi-page flows keep surveys focused and reduce abandonment. Conditional logic shows follow-up questions only when relevant. Analytics show response counts, average ratings, and completion percentages. The agent can summarize the results directly in chat, highlighting top requests like dark mode or CSV export.

Event Registration and Signups

Event organizers can create registration forms that collect attendee details, dietary preferences, and session choices. Formly generates the form based on a simple description like "Create a signup form for our developer meetup." File uploads allow attendees to submit headshots or presentation proposals. Conditional logic shows different sessions based on attendee interests. Answer piping personalizes confirmation messages. Webhooks send each registration to your event management platform or spreadsheet. The form can be embedded on your event page or shared via a short link.

How does Formly generate forms from AI agents?

Formly connects to major AI agents including Claude, ChatGPT, Cursor, Codex, and OpenClaw through a one-time setup that takes about two minutes. Once connected, you describe the outcome you want in natural language, such as "Build a job application form with a resume upload." The agent uses Formly's API to generate a complete form draft with the appropriate questions, field types, and page flow. The draft opens in Formly's visual editor where you can review, modify, and publish it. You can also ask the agent to show you recent responses or summarize results.

Is my data secure and compliant with GDPR?

Yes, Formly is built with data privacy as a core requirement. All form responses are hosted on servers located in Europe. The platform is fully GDPR compliant and does not use cookies or track your form responses. Your data stays yours and is never used for training or analytics outside your account. Formly provides the infrastructure for you to collect responses securely, with encryption in transit and at rest. You have full control over data retention and export.

Can I embed forms on my own website or domain?

Yes, Formly supports multiple deployment options. You can embed forms directly into your website using an embed code, share them via a short link like app.formly.so/f/aB3xZ9, or use your own custom domain for a branded experience. The embedded forms inherit your custom branding and styling, ensuring a seamless look and feel. You can also use popup forms for lead capture. All deployment options work with the same form, so you can test with an embed then switch to a link without rebuilding.

What integrations does Formly support for sending submissions to other tools?

Formly currently supports webhooks, REST API, and MCP for sending submissions to any service that accepts them. Webhooks push every submission to your CRM, database, or automation tool the moment it arrives, with no middleman or polling required. The REST API lets you pull responses programmatically. MCP allows your AI agent to fetch and summarize responses on demand. Coming integrations include Notion, Zapier, and Make for connecting to over 5,000 apps without code. You can also request specific integrations through the platform.

Formly offers a single, simple plan with unlimited forms and unlimited submissions. There are no tiered limits or per-response fees. The plan includes full access to AI-powered form generation, the visual editor, all block types (including file uploads, signatures, and ratings), conditional logic, answer piping, custom branding, embedded forms, analytics, webhooks, REST API, MCP, email notifications, and GDPR-compliant hosting in Europe. You can cancel anytime. There is no free tier or trial mentioned, but the unlimited model ensures predictable costs regardless of form volume or submission count.