Preplo

Preplo is a sophisticated AI-powered culinary platform engineered to bridge the critical gap between recipe discovery and execution. Its core function is to parse unstructured cooking content from major social video platforms—specifically YouTube, TikTok, and Instagram—and transform it into structured, actionable data. The platform's integrated AI stack performs real-time extraction of ingredients, step-by-step instructions, and cost estimations from any pasted video URL. This data is then made fully interactive, allowing users to adapt recipes for dietary preferences (vegan, low-carb, etc.) via AI-driven modifications. Beyond extraction, Preplo functions as a comprehensive cooking operating system, featuring a hands-free Guided Cook Mode with screen-awake functionality, smart shopping lists with price aggregation, and social habit-tracking through Cooking Streaks. It is architected for the modern home cook who sources inspiration from social media but requires a systematic, efficient, and cost-transparent workflow to translate watching into actual cooking. By automating the tedious tasks of note-taking, unit conversion, and cost calculation, Preplo saves significant time and reduces cognitive load, making home cooking more accessible and sustainable. Its proven market fit is underscored by its recognition as the Shipyard 2026 winner by RevenueCat.

AI-Powered Video Recipe Extraction

This foundational feature leverages advanced machine learning models, including natural language processing (NLP) and computer vision APIs, to analyze video transcripts, descriptions, and visual cues. Upon pasting a supported URL, the system automatically deconstructs the content to output a standardized recipe card complete with precise ingredient quantities, preparation steps mapped to video timestamps, and automated difficulty/time assessments. This eliminates manual transcription and ensures compatibility across thousands of video formats and creator styles.

AI Recipe Adaptation Engine

Built on top of the extracted recipe data, this engine allows for dynamic, on-the-fly recipe modification. Users can select from preset dietary transformations (e.g., make it vegan, gluten-free, spicy) or input custom prompts. The underlying AI model understands ingredient functionalities and culinary principles to suggest appropriate substitutions (e.g., aquafaba for eggs, coconut milk for dairy), automatically updating the entire ingredient list and instructions while maintaining recipe integrity, a process far superior to simple keyword filtering.

Guided Cook Mode with System Integration

This hands-free cooking assistant activates a full-screen, step-by-step interface optimized for kitchen use. It integrates directly with the device's operating system to maintain screen awake mode, preventing lockouts. Instructions are displayed in large, clear text, and each step is synced with the original video's timestamps for quick visual reference. This mode effectively turns any mobile device into a dedicated, voice-command-ready kitchen display, streamlining the cooking process from start to finish.

Smart Shopping List & Cost Estimator

This utility aggregates ingredients from multiple recipes into a single, intelligently categorized shopping list (e.g., Produce, Dairy, Pantry). It integrates with regional pricing databases via APIs to generate real-time cost estimates per item and per total shop, providing unprecedented budget transparency. The list is editable and shareable, and its ability to merge items from several recipes optimizes grocery trips and reduces food waste through better planning.

For the Social Media Recipe Collector

Ideal for users who habitually save cooking videos but never make them. Preplo solves the friction of pausing, rewinding, and scribbling notes. By instantly converting a saved "For You" page video into a structured recipe with a single paste, it transforms digital inspiration into an executable cooking plan, finally clearing out that backlog of saved posts.

For the Dietary-Restricted Home Cook

Individuals following specific diets (vegan, keto, allergen-free) can use the AI Adaptation Engine to modify any trending recipe to meet their needs. Instead of searching for niche compliant recipes, they can take popular mainstream content and have Preplo's AI reliably convert it, ensuring they never miss out on food trends while adhering to their dietary requirements.

For the Budget-Conscious Meal Planner

Users focused on controlling grocery spending utilize the Smart Shopping List and Cost Estimator for financial planning. By extracting recipes and seeing immediate price breakdowns, they can make cost-aware decisions before cooking. Merging lists for weekly meal prep allows for bulk purchasing and avoids impulse buys, directly impacting monthly food budgets.

For the Habit-Building Beginner Cook

New cooks leveraging the Guided Cook Mode and Cooking Streaks features benefit from a structured, gamified learning environment. The hands-free instructions build confidence, while the streak system, with its tier progression (e.g., Beginner to Chef Legend) and social accountability features, provides positive reinforcement to establish a consistent and rewarding cooking routine.

What video platforms does Preplo support?

Preplo is currently compatible with YouTube, TikTok, and Instagram (including Reels). The system is designed to parse standard and shortened links from these platforms. Support for additional content sources is evaluated based on API availability and user demand, with updates pushed directly through the app.

How accurate are the AI-extracted recipes and cost estimates?

The extraction AI achieves high accuracy by cross-referencing video audio transcripts, on-screen text, and description data. Cost estimates are generated using integrated regional grocery pricing databases and are intended as reliable benchmarks for budgeting. Users can manually adjust any extracted data, and the system learns from corrections to improve over time.

Can I use Preplo without a subscription?

Preplo offers a full-featured free trial for its subscription plans (7 days for Monthly, 14 days for Yearly). Post-trial, a subscription is required for unlimited recipe extractions and access to all advanced features like AI adaptations and detailed cost tracking. This model supports ongoing development and API service costs.

Is Preplo available on Android?

Preplo is currently available as a native application on iOS via the App Store. An Android version is officially listed as "coming soon." Development timelines for Android depend on framework optimization and ensuring feature parity with the iOS experience. Users can join the waitlist via the official website for release updates.

Preplo offers three transparent pricing tiers. All paid plans include unlimited recipe extractions from supported platforms, AI recipe adaptations, ingredient cost estimates, Guided Cook Mode, Smart Shopping Lists, Cooking Streaks, and priority support. A free trial is available for both recurring plans.

• Monthly Plan: Priced at $9.99 per month, billed monthly. Includes a 7-day free trial for full feature access.
• Yearly Plan: Priced at $49.99 per year, billed annually. This breaks down to $4.17 per month, offering a 58% saving compared to the monthly plan. It includes a 14-day free trial and is noted as the "Most Popular" option.
• Lifetime Plan: A one-time payment of $129.99. This grants lifetime access to all current and future features with no recurring fees, and includes early access to new features.