Dividend Data vs Invoice Guru

Side-by-side comparison to help you choose the right product.

Integrate real-time stock data and 30+ years of history directly into your Google Sheets or Excel workflow.

Last updated: March 11, 2026

Invoice Guru empowers UK tradespeople to create, send, and track compliant invoices in under a minute on mobile.

Last updated: February 28, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

Invoice Guru

Invoice Guru screenshot

Feature Comparison

Dividend Data

Native Spreadsheet Integration

Dividend Data operates through dedicated add-ins for both Google Workspace and Microsoft Excel, embedding itself directly into the spreadsheet's function library. This deep integration allows users to call data using simple formulas like =DIVIDENDDATA_QUOTE("MSFT", "price"), creating a live link between the data source and the spreadsheet cell. It requires no external API key management within the sheet, maintaining a clean and secure user workflow. The add-ins are officially listed and rated on the Google Workspace Marketplace and Microsoft AppSource, ensuring compatibility and trust.

Extensive Financial & Dividend Data Library

The platform provides access to a deep historical database covering over 100 key metrics essential for fundamental analysis. This includes forward and historical dividends, ex-dividend dates, dividend growth rates, full financial statements (income, balance sheet, cash flow), earnings per share, and a wide array of profitability, valuation, and liquidity ratios. With 30+ years of data for 80,000+ tickers, users can perform longitudinal analysis and build robust financial models without sourcing data from multiple, disparate providers.

Formula-Driven Automation Engine

At its core, Dividend Data replaces manual data collection with automated formula functions. Users automate their spreadsheets by writing formulas that reference specific tickers and data points. Once set up, these formulas can refresh to pull in the latest data, ensuring that investment dashboards, screening models, and portfolio trackers remain current without any manual intervention. This feature is pivotal for eliminating the "copy-paste" workflow, reducing errors, and saving significant analytical time.

Multi-Platform Product Ecosystem

Beyond the spreadsheet add-ins, Dividend Data offers a complementary web application, the Dividend Data Terminal. This flagship product provides great data visualizations, AI-powered research tools, and automated portfolio tracking, creating a cohesive ecosystem. The spreadsheet add-ins serve as the data pipeline for quantitative modeling, while the Terminal offers enhanced analytical interfaces, demonstrating the platform's commitment to serving different facets of an investor's workflow across multiple compatible platforms.

Invoice Guru

Instant Invoice Creation

With Invoice Guru, users can create and send professional invoices in less than 60 seconds. The app allows for quick input of client details and invoice items, automatically adding essential elements such as logos, VAT, payment terms, and due dates. This ensures that tradespeople can focus on their work rather than administrative tasks.

Automatic Invoice Numbering

Invoices generated through Invoice Guru are automatically numbered and dated according to the user's fiscal year settings. This feature eliminates the need for manual tracking and ensures that all invoices are organized and compliant with accounting standards, making life easier for tradespeople who juggle multiple tasks.

OCR Receipt Scanner (AI)

The innovative OCR receipt scanning feature allows users to capture a photo of their receipts, and the app's AI processes the details to save them as expense entries. This eliminates the hassle of manual data entry, enabling users to maintain accurate records effortlessly and efficiently.

Smart Payment Tracking

Invoice Guru provides smart payment tracking that automatically matches incoming bank transactions with unpaid invoices. Users can easily see which clients have paid and which invoices are overdue. This feature not only saves time but also helps users manage their cash flow more effectively.

Use Cases

Dividend Data

Automated Dividend Portfolio Tracking

Investors can build a live dividend portfolio tracker within Excel or Google Sheets. By using formulas to pull current prices, dividend yields, and annual payout data for each holding, they can create a dashboard that automatically calculates total portfolio value, projected annual income, and portfolio-level yield. This automates the monitoring process and provides real-time insight into income generation without manual updating.

Dynamic Stock Screening and Analysis

Fundamental investors can construct custom stock screens using the live data functions. For example, a user can build a sheet that screens for stocks with a dividend yield above 3%, a P/E ratio below 20, and a 5-year positive dividend growth rate. By refreshing the sheet, the screen updates with current data, allowing for the rapid identification of new investment opportunities that meet specific, quantitative criteria.

Historical Financial Model Building

Equity researchers and advanced investors can utilize the 30+ years of historical data to build detailed discounted cash flow (DCF) models or conduct trend analyses. They can pull historical revenue, EPS, and free cash flow directly into their model templates to analyze company performance across business cycles, create financial forecasts, and derive intrinsic value estimates based on deep historical datasets.

Educational and Research Modeling

Students, educators, and individual investors learning security analysis can use the tool to pull real-world data into their study models. Instead of working with static, outdated examples, they can build live models that calculate ratios, chart dividend history, or analyze financial statements for any public company, enhancing the practical learning experience with current market data.

Invoice Guru

On-Site Invoicing for Tradespeople

Tradespeople can use Invoice Guru to create and send invoices directly from their mobile devices while on-site with clients. This capability ensures that they can bill customers immediately after completing a job, improving cash flow and customer satisfaction.

Efficient Expense Management

Thanks to the OCR receipt scanner, users can streamline their expense management process. By simply taking photos of receipts, they can quickly log expenses without worrying about manual entry, allowing them to focus more on their core business activities.

Seamless Payment Reconciliation

With bank integration, Invoice Guru enables users to reconcile payments automatically. This feature helps tradespeople ensure that all payments are matched to invoices promptly, reducing the risk of discrepancies and providing peace of mind regarding financial tracking.

Compliance with Evolving Regulations

Invoice Guru assists users in staying compliant with regulations such as the UK's MTD and Poland's KSeF. This ensures that tradespeople can adapt to changing financial requirements without needing to switch to different software, making it a long-term solution for their invoicing needs.

Overview

About Dividend Data

Dividend Data is a comprehensive financial data integration platform engineered to deliver institutional-grade stock market intelligence directly into the user's native spreadsheet environment. The core product is a suite of add-ins for Google Sheets and Microsoft Excel that eliminates the traditional friction of financial data acquisition. It provides seamless, formula-driven access to over 30 years of historical and real-time data for more than 80,000 global tickers. Designed specifically for dividend and fundamental investors, the system bypasses the need for complex API setups, manual coding, or error-prone copy-paste routines. Users simply employ custom spreadsheet functions, such as =DIVIDENDDATA_DIVIDENDS() or =DIVIDENDDATA_RATIOS(), to pull live data on dividends, yields, payout ratios, financial statements, valuation metrics, and price history directly into their models. Its architecture is built for compatibility and efficiency, offering a generous free tier with 2,500 monthly credits and sub-second average response times. This tech-stack oriented solution empowers investors to build dynamic, automated analysis and portfolio tracking systems within the tools they already use, democratizing access to deep financial data without the prohibitive cost or technical overhead typically associated with professional data feeds.

About Invoice Guru

Invoice Guru is a mobile-first invoicing application tailored specifically for tradespeople and small service businesses, such as electricians, plumbers, painters, and builders. Unlike conventional invoicing tools that are primarily desktop-oriented, Invoice Guru offers a seamless solution for users to create and send invoices quickly from their mobile devices, even when they are on-site. This app emphasizes speed, simplicity, and real-world automation, enabling users to generate invoices in seconds, track payments effortlessly, and significantly reduce administrative tasks. With features like automatic accountant reports, bank integration for payment matching, and OCR receipt scanning for expense management, Invoice Guru streamlines the entire invoicing process. It is designed to comply with evolving regulations, including the UK's MTD and Poland's KSeF, ensuring users can adapt without needing to switch tools. Developed by a tradesperson who understands the daily challenges of managing a small business, Invoice Guru is a practical and intuitive solution that empowers modern tradespeople.

Frequently Asked Questions

Dividend Data FAQ

How does Dividend Data connect to my spreadsheet?

Dividend Data connects via official add-ins you install from the Google Workspace Marketplace (for Google Sheets) or Microsoft AppSource (for Excel). Once installed, it adds a custom set of functions to your spreadsheet's formula library. You simply type these formulas, like =DIVIDENDDATA_DIVIDENDS("TICKER"), and the add-in handles the data request and population securely in the background, with no coding required.

What is included in the free tier?

The free tier provides 2,500 credits per month that never expire, allowing you to use the spreadsheet functions extensively without a trial period cutoff. This is sufficient for many individual investors to track a portfolio and perform regular analysis. The tier includes access to the core 16+ custom functions for dividends, quotes, ratios, and metrics within the spreadsheet add-ins.

Does it work with both Google Sheets and Microsoft Excel?

Yes, Dividend Data is fully compatible with both major spreadsheet platforms. There is a dedicated Google Sheets add-on and a separate Microsoft Excel add-in. Both offer the same core functionality and formula syntax, allowing you to maintain consistent analysis workflows whether you use Google Workspace or Microsoft 365. The add-ins are independently listed and rated on their respective official stores.

What kind of data history is available?

The platform provides over 30 years of historical market data. This includes historical dividend payments, stock price history, and fundamental financial statement data (annual and quarterly). This deep historical dataset enables long-term trend analysis, backtesting of investment strategies, and the construction of financial models based on extensive historical performance.

Invoice Guru FAQ

How does Invoice Guru ensure compliance with UK regulations?

Invoice Guru is designed to meet upcoming regulations such as HMRC's Making Tax Digital (MTD). It automatically generates compliant invoices, making it easy for users to adhere to changing rules without additional effort.

Can I use Invoice Guru for international invoicing?

Yes, Invoice Guru supports multiple languages and currencies, making it a suitable choice for businesses that operate internationally. It accommodates local date formats, allowing users to cater to a diverse clientele.

Is there a free trial available for Invoice Guru?

Invoice Guru offers a 10-day free trial, allowing potential users to explore its features and determine if it meets their invoicing needs. Additionally, there is a free plan available for users who need basic functionality.

What payment methods does Invoice Guru support?

Invoice Guru supports various payment methods, including bank transfers, PayPal, and Stripe. This flexibility allows tradespeople to offer their clients convenient payment options, enhancing the overall customer experience.

Alternatives

Dividend Data Alternatives

Dividend Data is a specialized financial data add-on that delivers institutional-grade dividend and fundamental stock metrics directly into spreadsheet cells. It falls into the category of direct spreadsheet integration tools, designed to bypass complex APIs and manual data entry for investors. Users often explore alternatives for several key reasons. These include budget constraints, where subscription costs may not align with individual needs, or specific feature gaps, such as a requirement for different financial metrics, deeper historical data, or compatibility with other analysis platforms like Python or dedicated portfolio software. The need for a different pricing model, like one-time purchase versus subscription, is also a common driver. When evaluating other solutions, focus on core technical compatibility: does it integrate natively with your primary spreadsheet environment (Google Sheets, Excel, or both)? Assess the depth and breadth of the historical financial data offered, the simplicity of the formula or query syntax, and the transparency of the pricing structure. The ideal tool should fit seamlessly into your existing tech stack and workflow without creating new complexities.

Invoice Guru Alternatives

Invoice Guru is a mobile invoicing application tailored specifically for tradespeople and small service businesses in the UK. This innovative tool allows users to create, send, and track compliant invoices swiftly, catering to the unique needs of electricians, plumbers, painters, and builders. As businesses grow and evolve, users often seek alternatives due to various factors such as pricing, features, platform compatibility, and the need for enhanced functionalities that align with their operational requirements. When searching for an alternative to Invoice Guru, it's crucial to identify the features that best meet your business needs. Look for solutions that offer mobile accessibility, ease of use, and automation capabilities to minimize administrative tasks. Additionally, consider the integration options with existing software and whether the alternative can adapt to any regulatory changes that may impact invoicing processes.

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