Sentaiment

About Sentaiment

Sentaiment is a cutting-edge AI brand perception platform designed specifically for marketing, communications, and public relations agencies. It empowers teams to gain real-time insights into how their brands are represented across influential AI models such as ChatGPT, Claude, and Gemini. In an era where 89% of B2B buyers rely on AI for vendor research, Sentaiment acts as a crucial tool for identifying risks, uncovering opportunities, and shaping AI-driven narratives that can significantly influence market perception. With Sentaiment, agencies no longer have to navigate the complexities of AI brand visibility blindly; they can achieve clarity and control, ensuring their messaging aligns with how AI interprets their brand. The platform’s unique features allow organizations to correct misrepresentations swiftly, reinforce their strengths, and maintain an accurate portrayal of their brand identity over time.

Features of Sentaiment

Perception Audit

Sentaiment conducts a comprehensive perception audit by querying multiple AI models with over 50 brand scenarios. This analysis is completed in just five minutes, enabling teams to understand their brand's AI representation without lengthy manual processes.

Echo Score

The Echo Score provides a unified metric that reflects how clearly and consistently AI models describe a brand. It allows users to monitor changes over time, identify gaps, and understand which narratives and sources influence their brand’s portrayal.

Suggested Actions

Sentaiment offers model-specific suggested actions that provide clear steps to correct errors and strengthen brand positioning. These recommendations are prioritized by impact and effort, ensuring that teams can implement changes effectively and efficiently.

Executive Reports

Sentaiment generates executive reports that summarize key insights and trends, allowing teams to communicate easily with stakeholders. These reports include Echo Score trends, top issues, and planned fixes, and can be exported as PDFs for presentations.

Use Cases of Sentaiment

Brand Monitoring

Marketing agencies can use Sentaiment to continuously monitor how various AI models describe their clients' brands. This proactive approach helps identify misrepresentations and areas for improvement, ensuring that brands maintain a positive perception.

Crisis Management

In the event of a brand crisis, Sentaiment enables agencies to quickly assess how AI models are portraying the situation. This allows for timely intervention and corrective actions to mitigate damage to the brand’s reputation.

Competitive Analysis

Sentaiment can be utilized to compare a brand's AI representation against competitors. This analysis helps identify strengths and weaknesses, allowing agencies to refine their strategies and enhance their market positioning.

Narrative Shaping

Sentaiment empowers agencies to shape the narratives presented by AI models. By implementing suggested actions, teams can align AI perceptions with desired brand messaging, ensuring that the story told by AI reflects the brand’s values and goals.

Frequently Asked Questions

What is Sentaiment?

Sentaiment is an AI brand perception platform that helps marketing and PR agencies understand how their brands are represented by major AI models, enabling them to manage and correct misrepresentations.

How quickly can I see results using Sentaiment?

You can obtain your first Echo Score in just five minutes after setting up the platform and running a perception audit, allowing for rapid insights into your brand's representation.

What AI models does Sentaiment track?

Sentaiment tracks a variety of influential AI models, including ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama, providing a comprehensive view of how your brand is perceived across multiple platforms.

How does Sentaiment help improve brand visibility?

By identifying misrepresentations and providing actionable insights, Sentaiment helps brands correct their narratives and align their messaging with consumer perceptions, ultimately leading to improved visibility and reputation in the market.