
About Sentaiment
Sentaiment is a specialized AI brand perception and monitoring platform engineered for modern marketing, communications, and PR teams. In a tech stack dominated by CRM, analytics, and social listening tools, Sentaiment introduces a critical new layer: compatibility with the foundational AI models that now shape buyer research. The platform provides real-time, actionable insights into how Large Language Models (LLMs) like OpenAI's ChatGPT, Anthropic's Claude, and Google's Gemini interpret and describe your brand. It directly addresses the critical gap where 89% of B2B buyers use AI for vendor discovery, ensuring your brand narrative isn't left to chance or outdated web data. By integrating this unique form of AI-to-AI analysis, Sentaiment empowers agencies and global brands to audit, correct, and strategically manage their representation across these influential channels. The core value proposition is clear: gain operational clarity and proactive control over your AI-driven brand narrative, transforming a potential vulnerability into a competitive advantage.
Features of Sentaiment
Multi-Model AI Analysis
Sentaiment provides comprehensive, simultaneous analysis across all major AI language models, including ChatGPT, Claude, and Gemini. This feature ensures compatibility monitoring across the entire LLM ecosystem, not just a single source. It delivers model-specific insights, sentiment scores, and accuracy ratings, allowing teams to understand and address representation variances between different AI platforms used by their target audience.
Echo Score & Perceived Attributes
The platform quantifies brand clarity with a proprietary Echo Score, a single metric that benchmarks how accurately and consistently AI models understand your brand. Complementing this, the Perceived Attributes feature breaks down the specific language, positioning, values, and tone that each AI model associates with your company, providing a granular view of your AI-generated brand identity.
AI Readiness Evaluator & Suggested Actions
This diagnostic tool audits your public-facing digital assets, primarily your website, to assess their compatibility and optimization for AI discovery and crawling. It then generates a prioritized list of model-specific, actionable recommendations. These data-driven fixes are ranked by potential impact, telling you exactly what content to update and why it matters for improving your AI brand perception.
Competitive Echo & Trend Tracking
Move beyond internal metrics with Competitive Echo, which benchmarks your brand's AI perception directly against key competitors. See where you lead or lag in AI-generated descriptions. Furthermore, the Trend Tracking feature measures the velocity of your improvements over time, providing week-over-week analytics to prove ROI and strategy effectiveness, rather than relying on quarterly guesses.
Use Cases of Sentaiment
Proactive Brand Risk Mitigation for PR Agencies
PR and communications agencies use Sentaiment to conduct continuous audits of client brand representation across AI models. This allows for the swift identification and correction of misrepresentations, outdated information, or competitive disadvantages before they influence a critical mass of potential buyers, turning reactive crisis management into proactive narrative control.
AI-Optimized Content Strategy for Marketing Teams
Marketing departments integrate Sentaiment's findings directly into their content and SEO roadmaps. By understanding the exact language and attributes AI models use, teams can strategically optimize website copy, press releases, and thought leadership to align with and positively influence AI-generated brand descriptions, ensuring consistency across all discovery channels.
Competitive Intelligence and Market Positioning
Strategy and product teams leverage the Competitive Echo feature to gain an unbiased view of the competitive landscape through the lens of AI. This reveals how AI perceives their strengths and weaknesses relative to rivals, informing go-to-market strategies, messaging differentiation, and investment priorities in areas where AI visibility is lacking.
Vendor and Investment Due Diligence
VC firms, analysts, and enterprises performing due diligence use Sentaiment to audit the public AI perception of potential investment targets or partners. A low Echo Score or significant misrepresentation can signal underlying content, SEO, or market positioning issues that may not be apparent through traditional financial or market analysis alone.
Frequently Asked Questions
How does Sentaiment technically gather data from AI models?
Sentaiment operates by programmatically querying the public-facing interfaces and available APIs of major LLMs like ChatGPT, Claude, and Gemini using a structured set of prompts designed to elicit brand descriptions. It then applies natural language processing (NLP) and sentiment analysis to the responses, comparing them against your defined brand guidelines and competitor benchmarks to generate insights and scores.
What is an "Entity" in my Sentaiment plan?
An "Entity" refers to a single brand, product, or company name that you wish to monitor within the Sentaiment platform. For example, if you purchase a plan for 3 entities, you could track your primary corporate brand and two key product lines separately. Each entity receives its own Echo Score, multi-model analysis, and dedicated tracking.
Can Sentaiment actually change what AI models say about my brand?
Sentaiment does not directly edit or alter AI model training data. Instead, it provides the actionable intelligence and specific recommendations you need to correct the source. By guiding you to update the public digital content (like your website) that AI models crawl, you influence their future outputs. The platform measures the improvement from these changes over time.
How do you ensure compatibility with new or updated AI models?
Our tech stack is built for agility within the evolving AI landscape. The Sentaiment engineering team continuously monitors new model releases and updates. We rapidly integrate support for new significant LLMs and adjust our querying and analysis frameworks to maintain compatibility, ensuring our users always have a comprehensive view of the AI perception ecosystem.
Pricing of Sentaiment
Sentaiment offers simple, transparent pricing with no per-seat fees or usage limits. All plans include a 14-day free trial.
- Monitor ($10/month): Basic tracking for 1 Entity (brand) on ChatGPT only, with weekly analysis and 1 suggested action.
- Starter ($49/month): For growing brands, tracking 3 Entities across any 3 LLMs of your choice, with daily analysis and 10 suggested actions.
- Professional ($149/month): The most popular plan for scaling teams, monitoring 10 Entities across any 5 LLMs, with hourly analysis and access to all suggested actions.
- Enterprise (Custom): Custom solutions with unlimited entities, custom API integrations, unlimited analysis frequency, and full feature access.
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