Texto

Texto is a low-cost Australian SMS API that integrates seamlessly into your tech stack for simple, reliable business messaging.

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Published on:

March 16, 2026

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Texto application interface and features

About Texto

Texto is a modern, developer-centric SMS messaging platform engineered specifically for the Australian market. It provides businesses with a robust and affordable infrastructure for sending transactional notifications, appointment reminders, and marketing campaigns directly to customers' mobile phones. At its core, Texto is built for seamless integration, offering a clean REST API and cutting-edge MCP (Model Context Protocol) server support, enabling direct connectivity with AI agents and automation workflows. The platform is designed for technical teams and growth-focused businesses who require reliable, cost-effective communication without vendor lock-in, hidden fees, or complex setups. With a foundational commitment to privacy through ephemeral data handling and local AWS Sydney data storage, Texto delivers a compliant, high-performance messaging stack that scales from your first message to millions. Its primary value proposition is unparalleled simplicity and transparency: industry-leading pricing at 3c per SMS, no contracts, and a feature set that empowers developers to build and automate with ease.

Features of Texto

Pay-As-You-Go API & MCP Server

Texto provides a comprehensive, developer-friendly REST API that allows for deep integration of SMS capabilities into existing business applications, CRMs, and backend systems. Crucially, it also features a built-in MCP (Model Context Protocol) server, enabling AI agents and assistants (like those built with OpenAI's GPT or Claude) to send SMS messages directly. This dual-interface approach future-proofs your tech stack, allowing for both traditional API calls and next-generation AI-driven automation from a single, unified platform.

Ephemeral Data & Privacy by Design

Built with Australian privacy considerations at its foundation, Texto automatically deletes message content every 90 days, retaining it just long enough to capture replies and ensure delivery logs are complete. Uploaded contact lists are purged immediately after messages are sent. This ephemeral data model minimizes liability and aligns with best-practice data minimization principles, ensuring your customer communication data isn't stored indefinitely on third-party servers.

Dedicated Australian Sending Numbers

For businesses ready to scale their identity and enable two-way conversations, Texto offers dedicated Australian mobile numbers for $15/month. This feature moves you beyond using a personal mobile number, allowing you to build brand recognition, receive customer replies directly into an organized inbox, and establish a trusted, local point of contact for SMS-based customer service and engagement.

OpenClaw Compliance Skill

To navigate Australia's strict spam laws (SPAM Act), Texto integrates an OpenClaw skill. This AI-powered tool assists in keeping your message content compliant and optimized before sending. It can help review drafts for required elements like sender identification and unsubscribe options, adding a layer of automated governance to your messaging workflows and reducing compliance risk.

Use Cases of Texto

Automated Appointment & Booking Reminders

Integrate Texto's API with your booking, healthcare, or service calendar software to automate appointment confirmations and reminders. Reduce no-shows significantly by sending timely SMS notifications that customers can confirm with a simple "YES" reply. The MCP server integration allows even AI-powered scheduling assistants to trigger these messages contextually, creating a fully automated customer journey touchpoint.

Transactional Notification Systems

Enhance your application's user experience by triggering instant, reliable SMS notifications for critical events. This includes login verifications (OTP), order dispatch confirmations, delivery status updates, security alerts, and payment receipts. Texto's high deliverability and local infrastructure ensure these time-sensitive messages reach Australian mobile networks with minimal latency.

AI Agent & Workflow Automation

Leverage the MCP server to equip your AI agents with the ability to communicate via SMS. This enables use cases like AI customer support bots that can continue conversations via text, automated follow-up systems that respond to website leads, or internal alerting systems where an AI ops agent can SMS an on-call engineer. It bridges the gap between conversational AI and ubiquitous SMS channels.

Targeted Marketing Campaigns

Execute cost-effective SMS marketing campaigns by uploading CSV contact lists directly into Texto's clean UI. Utilize merge tags like {{FirstName}} for personalization and manage opt-outs automatically. The platform's transparent per-message costing and lack of monthly minimums make it ideal for businesses of all sizes to run targeted promotions, event announcements, or flash sales directly to a consented audience.

Frequently Asked Questions

How does Texto integrate with AI agents and automation tools?

Texto offers native integration through two primary channels: a standard REST API for traditional software development and a built-in MCP (Model Context Protocol) server. The MCP server is specifically designed for AI agent frameworks, allowing tools like Claude, Cursor, or custom AI assistants to directly invoke SMS sending as a native function. This means your AI can send texts based on triggers, conversations, or automated workflows without needing complex middleware.

Is Texto compliant with Australian spam laws?

Yes, Texto is designed with Australian compliance in mind. It provides built-in tools to help users adhere to the SPAM Act, including mandatory opt-out message handling. Furthermore, its integrated OpenClaw skill acts as an AI-powered compliance assistant, reviewing message content for necessary elements like sender identification and a functional unsubscribe mechanism to help optimize and validate campaigns before they are sent.

What is your data storage and privacy policy?

Texto employs an ephemeral data model by design. All message content is automatically and permanently deleted from our systems every 90 days. Uploaded contact lists (CSV files) are deleted immediately after the messages are sent. Our infrastructure is hosted on AWS in the Sydney region, ensuring all data remains within Australia. We do not sell or share your data with third parties.

Do I need a dedicated number to use Texto?

No, you can start sending immediately using your own verified mobile number. A dedicated Australian number is an optional feature available for $15/month. It is recommended for businesses sending higher volumes or those who wish to receive replies into a dedicated inbox, build brand recognition, and separate business from personal communications.

Pricing of Texto

Texto operates on a transparent, pay-as-you-go model with no contracts or monthly minimums. Every account begins with 5 free SMS credits, requiring no credit card to start.

Pay As You Go: The core service is priced at 3 cents (AUD) per SMS sent. You purchase credits in bulk which are then deducted per message. Credits expire after 12 months. This plan includes full access to the SMS API and MCP server at no additional cost.

Dedicated Number: For an additional $15 per month, you can rent your own Australian mobile number for sending and receiving. This includes a dedicated inbox for managing two-way conversations and can be cancelled at any time.

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