anewera

anewera is an infrastructure layer that makes businesses visible, understandable, and contactable for AI agents. It functions as a curated, machine-readable business directory designed specifically for the agentic era. Every company in the directory receives a structured profile containing llms.txt, agent.json, agent.md, and a live MCP or webMCP endpoint. These files provide AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot with the context they need to find a business, understand what it offers, and initiate contact through permissioned actions such as requesting a rate, a quote, a meeting, or a callback. Private recipient details remain hidden; all contact flows through published, approved actions that the business controls. anewera is deliberately curated to prevent spam, ensuring that AI agents can rely on the directory as a trustworthy source. The product currently includes a German-language Swiss layer at anewera.ch, targeting the Swiss market specifically. Businesses can join either through a paid subscription that goes live immediately after payment verification, or through a free invitation process limited to 30 curated entries per day. The core value proposition is solving the discovery problem: as AI agents become the primary interface for finding services and products, businesses that are not machine-readable risk being invisible to these systems.

Agent-Ready Profile Generation

Every business on anewera automatically receives a complete set of machine-readable files that AI agents can parse. This includes llms.txt for large language model context, agent.json for structured metadata, agent.md for detailed markdown descriptions, and a live MCP endpoint that exposes tools for searching, reading profiles, and preparing contact requests. These files are generated from the business's existing website content and verified details, ensuring that AI agents have accurate, structured information to work with.

Permissioned Contact Actions

Businesses define exactly which types of contact they allow, such as quote requests, meeting bookings, callback requests, or general inquiries. All contact flows through anewera's system, which masks private recipient details and delivers structured requests directly to the business's inbox. This gives businesses full control over how they are contacted while making it easy for AI agents to initiate the right type of interaction without requiring human intervention on the agent side.

Live MCP and webMCP Endpoint

anewera provides a live, publicly accessible MCP endpoint at /api/mcp that exposes a set of tools for AI agents. These tools include search_companies, read_company_profile, and prepare_contact_request. The endpoint is fully operational and can be tested immediately via curl or any MCP-compatible client. This makes anewera compatible with any AI system that supports the Model Context Protocol, including Claude Code, Codex, OpenClaw, and ChatGPT Agents.

Verification and Anti-Spam Curation

The directory employs a dual verification system to maintain quality. Paid entries verify themselves through the active payment mechanism, as spam profiles do not pay. Free entries are verified through a personal call with the anewera team, limited to 30 curated invitations per day. This ensures that every profile in the directory is legitimate, making the directory trustworthy for AI agents that need reliable business information.

AI-Powered Local Business Discovery

A user asks ChatGPT or Claude for the best fiduciary for a startup in Zurich. The AI assistant queries anewera's MCP endpoint, searches its structured directory, and returns a verified business that matches the criteria. The assistant can then initiate a contact request for a quote or meeting directly through the platform, delivering the structured inquiry to the business's inbox. This replaces traditional search engine queries with agent-driven discovery.

Automated Service Booking via AI Assistants

A family moving to Basel asks Perplexity for a relocation service. The AI finds a machine-readable profile on anewera, reads the services offered and the region served, then prepares a contact request for a callback. The request is delivered to the business as a structured email from anewera, containing all relevant details from the user's request. This enables end-to-end automated service discovery and booking without human intervention on the AI side.

Enterprise Agent Integration for Vendor Discovery

A company using Claude Code or Codex needs to find an independent insurance advisor who speaks English for their expat employees. The development team integrates anewera's MCP endpoint into their internal agent workflow. The agent searches the directory, reads company profiles, and can prepare multiple contact requests in parallel, all through structured API calls. This makes vendor discovery a programmable, automated process.

Real Estate and Professional Services Matching

A user asks ChatGPT for off-market real estate in Zug or a Treuhänder for GmbH-Gründung in Zug. The AI assistant uses anewera's structured data to find verified professionals in specific regions with specific expertise. Because the profiles include structured service descriptions and location data, the AI can make accurate matches. The contact request is then routed through anewera, ensuring privacy for both parties and delivering a clean, structured lead to the business.

How does anewera make my business visible to AI agents?

anewera generates a set of machine-readable files for your business, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These files are structured in formats that AI systems like ChatGPT, Claude, Gemini, and Perplexity can parse natively. When an AI assistant searches for a service you offer, it reads your profile from anewera's directory, understands what you do and who you serve, and can initiate contact through approved actions. This makes your business discoverable and actionable by AI agents without any additional integration work on your part.

What happens when an AI agent contacts my business through anewera?

When an AI agent initiates a contact request, such as a quote or meeting request, the request is routed through anewera's system. Your private contact details, like email addresses or phone numbers, are never exposed to the AI or the end user. Instead, anewera delivers a structured email to your inbox containing the request details. You receive a clean, verified lead that includes all relevant context from the user's request. You then respond directly through the email as you would with any other inquiry.

How does anewera prevent spam and ensure directory quality?

anewera uses a dual verification system. For paid entries, the active payment itself serves as verification because spam profiles do not pay. For free entries, which are limited to 30 per day, each company is hand-picked and invited by email, then verified through a personal call with the anewera team. This curation ensures that every profile in the directory is legitimate and accurate. AI agents can trust the directory because every business has been verified through one of these two paths, eliminating the spam problem that plagues traditional directories.

Can I integrate anewera with my own AI agent or application?

Yes. anewera exposes a live MCP endpoint at /api/mcp that any MCP-compatible client can use. The endpoint includes tools for searching companies, reading individual company profiles, and preparing contact requests. You can also access the directory programmatically through the open Agent API. This makes anewera suitable for integration into custom AI workflows, internal tools, or third-party applications that need to discover and contact verified businesses automatically.

anewera offers two ways to join the directory. The paid option costs CHF/USD 29 per month and goes live immediately after payment. You check your website in the chat, confirm your details, pay, and your profile is live and contactable for AI agents right away. The active payment serves as verification. The free option is by invitation only. anewera hand-picks up to 30 companies per day and invites them by email to a lifetime free entry, unlocked after a short verification call. This cap applies only to free profiles and never to paid entries.